Press gives your company exposure and credibility. I’ve sent businesses press opportunities, and often the responses miss the mark. Let’s meet the needs of reporters while securing your company a spot in the story.
When I contact you with an opportunity, follow these guidelines.
1. Move quickly.
Reporters have deadlines. Do not wait until the last minute. If I send you an opportunity and you are a qualified expert, get me your statement quickly
2. Easy to read format!
Reporters receive hundreds of responses. Make their life easy and you will be rewarded. Bullet points are your friend in this case. Avoid flowery language and overtly selling your services. Provide value to the story as an expert in the field.
3. Have a Unique Idea.
You need to stand out among your peers. You are competing against other experts. Think deeper and offer value! Avoid clichés and recycled thoughts!
4. Keep it short and sweet
Get to the point and assume that, if reporters like it, they will publish it as is. Don’t expect them to ask for more. Make your statement powerful as it is. Your pitch should be 2 to 4 sentences.
5. Humble Brag.
Your intro sentence should prove your expertise; your statement should follow. This is where you mention how long you’ve been in business, books you’ve written, awards you’ve received, and feature stories or conferences. Keep it 1 to 3 sentences. An example: My name is [your full name] and I am a [insert industry and a title that matches their requirements] with [insert your experience]. I’ve been interviewed and featured on [namedrop], [namedrop], and [namedrop].
If you have not received any press opportunities from me but are interested, please email 1 to 3 sentences about you. See above!
Watch for my upcoming online seminar of how to get more press in a week or so.
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