THE WORLD CHANGES QUICKLY, AND WITH IT THE INFORMATION THAT HELPS YOU STAY ONE STEP AHEAD. SAI HOPES THAT OUR REFLECTIONS OF CERTAIN EVENTS WILL HELP YOU.

As we work around the world, for business, governments, NGOs and political parties, we are often on the cusp of new dynamics that affect the way we work. Changes in technology, thinking, political movements and economic systems affect the way in which we must navigate the treachorous waters of public opinion. No business, political compromise or diplomatic peace negotiation can survive without understanding their new environments.


Protesters Across Nation Call for Easing of Lockdown Measures

Posted: May 1, 2020

Demonstrators from coast to coast defy stay-at-home orders to call for ‘sensible’ easing of restrictions, allowing people to work again BY BOWEN XIAO April 22, 2020 Updated: April 26, 2020 https://www.theepochtimes.com/anti-lockdown-protests-surge-amid-ongoing-fight-against-virus-2_3319903.html In a growing number of states across the country, at least 10 so far, crowds of Americans are peacefully gathering to protest lockdown measures that have […]

HUNGARIAN GOV’T MONEY, US ADVISOR WITH REPUBLICAN TIES BEHIND PROPAGANDA NEWS SITE

Posted: May 9, 2022

[Excerpt from https://vsquare.org/hungarian-govt-money-us-advisor-with-republican-ties-behind-propaganda-news-site/] Átlátszó’s review of IRI’s involvement in Hungarian politics has turned up a history going back to 1990, when the organisation, which was then named the National Republican Institute for International Affairs, donated thousands of dollars to MDF, the main initial right-wing democratic party on the local political spectrum at the time of […]

Chaos Leads to Populists and Tyrants

Posted: May 9, 2022

When right-wing, populist Marie La Pen referred to French President Macron as “the President of chaos,” she tapped a nerve that Trump, Putin, Xi Jinping, and others used to gain power. They relied on a sense of chaos to launch wars and dismantle the institutions that led to nearly a century of peace and prosperity. […]

Marketing Tip #1 – Email Marketing

Posted: December 15, 2020

News Flash – it is cheaper to keep customers than get news ones. So make retaining your present customers a major component of your marketing strategy. Email Marketing delivers a good ROI if done properly. Email is also critical when keeping new leads engaged and converting them into customers. So let’s look at easy ways […]

Amp Up Your B2B Marketing

Amp up your B2B Marketing – Strategies you can use today.

Posted: August 13, 2020

Here are some simple strategies you can use today to improve your B2B Marketing. These tips will increase web conversions, email open’s and digital campaign, Linkedin and word-of-mouth effectiveness courtesy of SAIPR. Ready to get started? (Excerpts from our Webinar) AMP UP your Email: Email still works and since COVID-19 experienced a boost in ROI […]

Amp Up Your B2B Marketing

Posted: July 22, 2020

You are here because you participated in our webinar, than received an email promising you a copy of the presentation. We are practicing what we preach! As you learned during the presentation, it’s important to drive potential customers to your website. Now that you are here, you can click the image below and download your […]

How Public Relations Fights for Social Justice

Posted: July 8, 2020

Long before George Floyd and recent protests, SAIPR helped Reverend Reginald Benjamin create Black Jobs Matter. Jobs are the great equalizer, especially those requiring skills. We jumped to help create apprenticeship opportunities that give black and minority workers on-the-job training to become skilled journeymen. So when a contractor reneged on the promised to provide jobs […]

It’s time for David to beat Goliath once more.

Big Tech Kills Main Street, Use Them to Fight Back

Posted: June 2, 2020

Time for David to beat Goliath once more. The business landscape changed. The victims are traditional small and medium sized businesses. Amazon killed retail. In the legacy landscape, market share was divided up by the likes of Kmart, JC Penny, Macys and family-run department stores. As they disappear, most people cannot name the second place […]

How to Promote in Tough Times?

Posted: May 21, 2020

Value-add Marketing Pays off… BIG! We may sound like a broken record, but value-add marketing works. A great example is what the 101 year-old Walh electric hair trimmer company did.  As AdWeek reported: Almost overnight, what had begun as a simple website upgrade became a major marketing engine for the brand. Since mid-March, traffic to […]

Digital Giants Restrict Voter Targeting

Posted: November 27, 2019

Google, Twitter, Facebook change the rules. How can political Campaigns adapt? It was a long time coming, but the 2016 election, Russian meddling and Cambridge Analytica propelled the digital giants to take action. This left political campaigns scrambling for good reason. Until recently television was the sure fire way to move polling numbers, but now […]