Proof of Pre-Roll Video Success

Wayne Akers Ford Overview

Wayne Akers Ford was looking for a way to expand on the reach of their TV advertising campaign while driving the quality of people in the market to buy a vehicle to the dealership website.

Execution

Leveraging the mass reach and data targeting abilities of our pre-roll video ad network, thirty second video ads were placed targeting a 30 minute drive time area around the dealership. The primary focus was people in the market to buy a new or used vehicle and people who are driving vehicles with warranties about to expire. As the campaign ran, our team shifted budgets to the better performing sites to maximize length of views and clicks to the dealership website with great results.

Results

Within the first month the Wayne Akers Ford video was seen 104,257 times with 73% of the audience watching 100% of the commercial while driving 759 clicks to the dealership website. Both the dealer and agency were so happy with the results they agreed to continue with the campaign for an additional three months.

Eastern’s Automotive Group Overview

Eastern’s Automotive Group, a group of five used vehicle dealerships in the Maryland, Virginia and DC area, wanted to reach people in the market to buy a used vehicle that live within a 15 mile radius of each dealership.

Execution

Leveraging the mass reach and data targeting abilities of our pre-roll video ad network, thirty second video ads were placed to meet the client’s goals. As the campaign ran, we shifted budgets to the better performing sites to maximize length of views and clicks to the dealership website with great results.

Results

Within the first month the Easterns Automotive Group video was seen 139,237 times with 90% of the audience watching 100% of the commercial while driving 969 clicks to the dealership website. The dealership saw a big spike in their internet traffic and wants to continue with these efforts once they have made some changes to their website to serve these visitors better.

Orr Nissan of Corinth Overview

Orr Nissan of Corinth was looking for a way to expand on the reach of their TV advertising campaign while driving quality traffic of people in the market to buy a vehicle to the dealership website.

Execution

Leveraging the mass reach and data targeting abilities of our pre-roll video ad network, thirty second video ads were placed targeting a 30 minute drive time area around the dealership. The primary focus was people in the market to buy a new or used vehicle and people who are driving vehicles with warranties about to expire. As the campaign ran, we shifted budgets to the better performing sites to maximize length of views and clicks to the dealership website with great results.

Results

Within one month the Orr Nissan of Corinth video was seen 83,738 times with 73% of the audience watching 100% of the commercial while driving 519 clicks to the dealership website. Both the dealer and agency were happy with the results.