As we work around the world, for business, governments, NGOs and political parties, we are often on the cusp of new dynamics that affect the way we work. Changes in technology, thinking, political movements and economic systems affect the way in which we must navigate the treachorous waters of public opinion. No business, political compromise or diplomatic peace negotiation can survive without understanding their new environments.

SAI occasionally makes news too.

Although our primary goal is to communicate on behalf of our clients, occasionally we also make a news cycle.